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The Times of Distress

Designed a deceptive front-page that looked like regular news, but on closer look, the text was made of hair spelling “SOS” and “Help.” Turning the page revealed a Dove ad addressing hair damage, creating curiosity and emotional impact.

the times of distress with headlines

the times of distress with headlines

dove ad

dove ad

dove advertisment

dove advertisment

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

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